WORD readers are young, hip and have above average education. Two out of three readers are graduates from college or university.They have the buying power to turn their desires into consumer action.

Education

Graduated University/College: 67%
Some Post-Secondary education: 30%
Completed High School or Less: 3%

Age

WORD Magazine's urban market focus and engaging editorial mix has resulted in a readership where 75% of our readers are 18 to 35 years old.

Household Income

$50,000 +: 53%
$35, 000 to $50,000: 16%
Less than $35,000: 31%

Home Ownership

Renters: 73%
Homeowners: 27%

WORD Reader Loyalty

87% of WORD readers refer to each issue twice or more.
71% of WORD readers keep each issue one week or more.
31% of WORD readers spend one hour or more reading each issue

CONSUMPTION HABITS

57% of WORD readers visit music stores once a month or more.

47% of WORD readers attend a night club once a month or more.

53% of WORD readers attend a first run film.

37% of WORD readers shop for clothing once a month or more.

23% of WORD readers shop for personal, beauty care and hygiene products once a month or more.

42% of WORD readers attend a fitness club at least once a week.

70% of WORD readers eat at a restaurant once a month or more.

46% of WORD readers drink beer once a month or more.

40% of WORD readers drink wine once a month or more.

38% of WORD readers visit a bookstore at least once a week.

77% of WORD readers have plans to further their education.

75% of WORD readers have a drivers licence.

90% of WORD readers with a drivers licence own a vehicle.

For more information please contact us at: adv@wordmag.com

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